Every success story starts with a spark of ambition, and this is just about exactly how Artificial Turf Toronto’s story occurred. Just think about some small entrepreneurial seed being planted in the fertile ground of Toronto. Founders at their core were dreamers in search of turning their love of lush landscapes into a successful business. Growth wasn’t like mowing the lawn, but they did know where they wanted to go.

Now, imagine trudging through what is always changing in Toronto’s weather as winter’s icy grip gives way to eventual fresh blooms. There were about as many challenges as unpredictable as a cat on a hot tin roof-from trying to understand the ins and outs of the anatomy of artificial grass to capturing the hearts of the most scrutinizing backyard enthusiasts, layer upon layer of hurdles. The early days were much like wrestling an ornery garden hose that insists on kinking up at almost every bend.

Through thick and thin, Artificial Turf Toronto surged along-churned by guts and determination. What Artificials had to make sure was that it could offer a product not only emulating the natural charm of real grass but having much more longevity. Boy, did they put the wheels in motion! They went out into the market, scoured the available materials, and started endurance tests like an Olympian who would be preparing for the long jump. The somewhat unusual demands their clients had urged creativity into creating such a green variety which should make even the green-thumbed experts stare in awe.

There’s the journey of growing pains, and customer satisfaction became their guiding star. Over innumerable cups of coffee, it came as a realization, with more business transactions, these conversations had laughter and the odd curse word when things got stuck. Each conversation was a lesson, each a laugh. Sprinkle funny stories, you get a party.